How to Do Keyword Research for SEO: Tools and Tactics

Keyword research provides the basis for an effective SEO. Keywords that rank high will bring more visitors to your site via search engines. Keywords can help guide your content strategy as well as the structure of your site. To ensure that you are creating the traffic that you need from organic sources to get, you need to know how to conduct keyword research prior to any other action.

A low volume of searches means lesser traffic. If you do not conduct extensive keyword analysis then you’ll be in comparison to competitors who are more proficient in the use of SEO. The reasons for poor results in search include:

  • High competition that makes it difficult to be ranked on the SERP
  • Inapplicability to the actual content
  • Incorrect usage of secondary and primary keywords, which results in inadequate SEO optimization

It is crucial for you to understand keywords and how to conduct keyword research. In this post, let’s master the basics of keyword research.

Types of Keywords

There are two kinds of keywords: both long and short. Based on the nature of the material you publish, you have to select the appropriate keywords and with a balanced use. If you want to drive more traffic to your website then you should consider using short-tail keywords. If your aim is to advertise specific websites, like an article on how to make pizza, you may want to consider using long-tail keywords.

What are the major differences between the short tail or long-tail keyword phrases?

Google Ads Keywords Planner

Through the Google Ads Keyword Planner it is possible to compare various metrics for both long- and short-tail keywords. The data covers the last 12 months and contains the an average monthly volume of searches in addition to other factors.

Let’s begin with the volumes and average monthly searches. To get back to pizza, you can examine the monthly average search volume for “pizza recipe” (short tail) and “homemade pizza dough recipe” (long-tail). Be aware that Google includes similar variants in the total including “pizza recipes” and “homemade pizza dough recipes” in the sums. In your interface you are able to look at the average for the 12 months, or look into one specific month, where you’ll see the changes.

Factors for Keywords Research in Google Ads Keyword Planner

There are many aspects you should consider when doing research on keywords, but some of the most important include:

Search Volume

The search volume is the amount of monthly number of searches for a particular word or search phrase. It’s a reliable indication of the amount of traffic you could achieve – when you have more search volume, there’s more chance to get traffic.

The volume of searches has a seasonal aspect too. There are keywords that are trending that are based on seasons, but they may have no significance once the season is over. For instance, “funny Halloween costumes” will be more searched for in October. number in the month of October.


Another factor that influences your rank for keywords is the competition. In general, the more number of competitors, the more difficult the ranking process is. When researching keywords You should be looking for those that receive large volumes and are not crowded.

The score of competition, also known as “keyword difficulty,” of the keyword is a range of zero to 100 in Google’s Keyword Planner.