The health sector continues to grow quickly, attracting more public attention, focus from government and scrutiny than before. This is increasing consumer expectations and we can anticipate to see a lot of changes to the food industry.
This blog focuses on some of the trends that will be being observed in .
1. More personal accountability for health
The pandemic has helped to increase awareness about fitness and health increasing the number of people looking to adopt a proactive approach to their health and taking more responsibility to their own health.
The way we experience the food we consume is becoming more important. the place where food is sourced as well as the nutritional value it gives as well as the overall dining experience, mean significantly more than it did prior to the pandemic.
2. More plants, even less Meat!
The need to cut down on consumption of meat is more crucial considering sustainability is such an important global problem. Foods and beverages that are more eco-friendly, have less effect on the climate and are healthy for our health will be the main aspect of this trend.
It is so more than an fad! It’s a real long-lasting trend that will only grow in importance.
The emphasis on eating a plant-based diet does not mean that meat is going to disappear, however. There are still many people who love meat and there will always be an interest in meat. Hybrid meat-veggie options are becoming more popular on our shelves (where the meat portion is replaced with vegetables or alternative plant-based products).
3. Meat from labs
This involves the production of animal meat by using animals’ cells and lab technology to transform muscles.
There are many mixed opinions regarding cell cultured meat but it is a fact the fact that we’ll witness more advancements in this field.
It may sound a bit futuristic However, many of the first technical issues, like taste, have been greatly improved and several companies have already announced limited launches and pilot trials in .
There’s of course the difference between small-scale studies and bringing this into the mass market at a price that is affordable and it’s likely to take a few years before it is a reality for everyone. We’ll definitely be hearing more about it in and especially in Singapore where the first lab-grown chicken nuggets are recently cleared for sale.
4. Calories
Labelling calories will be the norm in England. Takeaways, restaurants, cafes and other eateries that employ more than 250 people will be required to include calories on menus as well as labels for foods and drinks starting in April . There will be a constant demand on food companies to cut down on calories in their food and drinks.
There will always be a shift in mindset from ‘weight’ to “health which means for a lot of people, they will be less concerned with calorie restrictions instead focusing on a positive approach to health and flavor.
5. Seasonality
Locally-sourced and eating in season’ foods is an ongoing trend. Its appeal will only increase in.
The pandemic has put more emphasis on the importance of eating seasonal foods on the health of humans and the planet, and that will spur advancement and innovation in the field of food.
6. Gut Health & Immunity
Gut health is among the most discussed in both the business and consumer media, but its links to immunity have received increased attention during the entire pandemic.
There are numerous conventional probiotic and prebiotic items available, and there is more innovations expected to be made with kombucha products, such as a variety of kombucha’s, cereals, and snacks.
Brands are also increasingly making health and nutrition claims, with the idea of immunity in mind. It is essential that claims are supported by scientific research, both in the ingredients used as well as the nutritional value they offer.
“Boosting” your immunity is a term that has been, and is being utilized in the health and wellness space.
Contrary to what many believe the idea of boosting your immune system isn’t ideal, since it increases inflammation and may trigger an autoimmune response that is and not beneficial!
7. Food products with fortified ingredients are on the rise.
There’s a massive demand for delicious, sustainable food items, however people are looking for more! They are looking for products that provide them with a bit more! It could be a mood-enhancing and sleep-promoting products or even promises to improve mental wellbeing and they are willing to pay more to get these advantages!
There will be a lot more emphasis on flavors like ginger, cinnamon, turmeric Thyme, sage, sage and rosemary, and also new ingredient innovations, like functional fungal.
8. Personalised Nutrition
The world of personalized nutrition has been growing for a long time, but we are now entering an entirely new and advanced area. Food choices are based on the blood type of their family, metabolic profile, wearing fitness trackers, and utilizing techniques like DNA testing. Food businesses combining DNA nutrition tips with meal delivery services.
The science isn’t fully developed, but there are lots of false promises and erroneous guidance.
There is no biomarker that will determine exactly what you should consume, but it’s an area that will receive more attention, investments, and hopefully some results! It’s a fascinating long-term field and could ultimately enhance public health at a larger scale.
9. Alcohol is not permitted.
Alcohol consumption that is low or zero is becoming more popular in recent years, with millennials as well as Generation Z in the lead of this trend.
Consumers are starting to think about their health and wellbeing when they choose their beverage however, it’s not just people who are health conscious It’s a segment that is becoming popular all over the world.
We’ll see more development in low- and no-alcohol versions, as well as drinks that have practical benefits.
10. Indulgence
With all the focus on diet as well as health and wellness, you might be wondering what’s happening to the high calorie, sugar and fat choices. I can assure you that they will be available for a lengthy time!